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Why are otome games so popular?

Agreed. Popular games are shooters or soul likes for example.

Otome are extremely niche and I'm pretty sure none of my friends have ever played a VN before.

On top of that, not everybody likes to read. VN are basically long novels.
 
...yeah, highly doubt that.
Indeed there was a golden age (imo) but these days it feels like only the major publishers are able to survive.

As a fan, for a long time, I struggled to find any active forum to talk about otome. That's why I was genuinely impressed by how the AS admins and moderators managed to revive this place through all their time & efforts. It felt like watching water return to a totally dried-up field.
And finding out that there are actually so many people who still love otomes has made me genuinely happy. ( ´ᵕ`* )‪‪♡
 
Because of the need to be loved without actually being loved :(
And the vn format just works best for stories like this, easier to make too.
 
Like other people said, otome games are pretty much a niche, tho I do wish they were popular because then we'd have way more options to play! I personally like otomes because of the aspect of romancing hot guys (duh) and the fact that you can also get different endings based on your choices, so to me it's better than just reading a romance book. Also the fact that the LI's are directly talking to us, makes me feel loved and valued :3
 
I believe there are several reasons why the genre has gained so much popularity, especially in recent years.

1. Control over the plot and freedom of choice
Unlike romance movies or novels, where the viewer is merely a passive observer, players in otome games take the reins themselves.

2. Incredible genre diversity
A common misconception is that otome games are nothing more than simple high school romances. In reality, the genre encompasses vast, complex worlds. Ranging from simple slice-of-life stories to fantasy and even horror.

3. Emotional safety and a sense of security
Otome games offer a safe space to become emotionally immersed in other worlds. They create a secure, stress-free environment where one can explore various romantic tropes, from the protective childhood friend, the obsessive Yandere to the brooding, complex anti-hero, all at one's own pace.

4. Strong community and a passion for collecting
The fanbase for these games is incredibly passionate. This dedication dates back to the days when playing Japanese visual novels was a laborious process requiring multiple programs and translation aids. Furthermore, the merchandise market, ranging from plushies to character pins, allows fans to bring their love for the characters into the real world.

5. Quality of artwork, storytelling, and voice acting
These aspects have also improved significantly. As the community pushed for more and more people were drawn to the genre, this growth fueled a self-reinforcing cycle of success.
 
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