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For me, personality and chemistry with the MC are everything! Even if looks are equal, a great personality and voice acting will always make a character my favorite.
If every LI had the same level of attractiveness then of course it would come down to their personality and the content of their route. I know I have a type of character I'm more attracted too. However, I will admit that looks also play a major role in the initial interest I have in a character, but this can easily change depending on their personality. I think your question makes for an interesting concept for an otome game. Like, you have one LI but they have numerous personalities and depending on what you choose, you'll get that version of the LI.me:
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I've noticed that in most otome games, almost every LI is conventionally attractive to begin with ofc. It's pretty rare to come across an LI who's genuinely average-looking or unattractive, so I feel like appearance eventually stops being the deciding factor. At least for me, the thing that really makes an LI stand out is their personality (how they treat the protag), their trope, and how well their route is written.
A provocative thought comes in my mind: if every LI had the same level of attractiveness, what actually makes one become your favorite??
I share this opinion! As long as the characterisation is right and the writing is above average, any chara can land in Top 10 Husbandos of AD 202X. Weird-looking male characters acquire large female fanbases all the time. Just look at Osomatsu-san.I probably would. What usually attracts me to a character are the tropes and themes of their stories, anyway. I think that good writing can salvage bad art, but not the opposite - if the character is beautiful but the writing is ass the looks aren't enough to keep me interested, I am reading for the love story, after all, If I wanted to stare at pretty images I would just open pinterest and search for handsome anime guys lol. If it was really that ugly that I dislike it no matter what, but the writing is great, I think I'd just ignore the art.

)Bruh, I got into Arcane soley because I saw an edit of Silco and was like, ooh la laHonestly, who hasn't fallen for a character with a slightly weird design and a questionable personality/morals? Most of my favorite characters outside of otome games are like that anyway.
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Love Mr Chopped, but Mr Crawling will always be my fav from Homicipher. He's just so sweet with how genuine he is!Some favorites of mine, yes. One of them is Mr. Chopped (...and he's literally just a head) and I like him a lot! But if we're talking about my number one...no...
My number one fave is Yang.
He is!! I'm ngl I was a bit scared during my first playthrough when we first see him but the fear disappeared just as quickly when we realize he's being helpful. He is lovely and adorableLove Mr Chopped, but Mr Crawling will always be my fav from Homicipher. He's just so sweet with how genuine he is!