The TV show "LIFE IS MONEY" aired on February 4, 2025, explores the growing trend of subscription services (サブスク) in modern life. The episode focuses on two main topics: home appliance subscriptions and clothing rentals. With rising prices of electronics, many people, especially younger generations, are opting to rent items like beauty devices and robot vacuum cleaners instead of buying them outright. The program highlights how much cheaper it can be to borrow these items compared to purchasing them. Additionally, the show features a segment on a major department store's successful venture into fashion rentals. Despite strong demand from inbound tourism, department stores have seen their sales drop significantly since the 1990s. To adapt, Daimaru Matsuzakaya has launched a clothing subscription service, leveraging its reputation and a vast inventory of 90,000 items. The service has gained immense popularity, with membership numbers skyrocketing from 45,000 to 250,000 in just one year. The episode discusses how these subscription models are reshaping consumer behavior and retail strategies.
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