I like MCs whose personalities I can find connections. It's not that I never self-insert, but having a protagonist whose personality fits the storyline really shapes gaming experience.
I usually play multiple games at once, but if come across 1 really excites me, I'll lock in and play to the end immediately, others later.
The good is it's easy to compare games, while the downside is that I'm easily tempted to start new game while still in the middle of others (must be friends...
Both, though I mostly buy digital but physical with special editions are really attractive. It feels great to hold in hand, also minimizes console memory overload.